The most important and difficult questions facing any company is how to reach potential consumers for a new or established product or service. Questions such as:

• Who, where, what is the target market?
• What should we convey about the company and its products?
• How will we reach the target market most effectively?
• Which medium is best?

What Can We Provide?

CCM Research is a group of executives specialized in marketing consultancy and market research with over 27 years of experience in International and Middle East markets.

We are fully-staffed with professional local and regional researchers, with interviewers carefully selected and screened by our own Executive Search and Recruitment professionals. After being selected, only those who successfully pass the required intensive training are chosen as members of our exclusive team.

We use high-tech computer facilities for data entry, processing and analysis, so that the information you receive is based on accurate data, and is analyzed and processed quickly.

Interviews

Face-to-face interviews are conducted with carefully selected respondents by our highly-qualified team of CCM researchers. Because of the importance we place on each study, interview teams work under the supervision of a senior supervisor, and the close personal supervision of CCM senior management.

Regardless of the size of your sample, the same care, accuracy and attention is applied. We can handle a wide range of interviews from 20 to more than 2,000 per study.

Geographic Coverage

Broad geographic coverage means that we can meet your research needs wherever they are, in any one or a combination of countries. We cover most of the Middle East, North Africa, Greece, and Turkey.

Multilingual

Our executives are multilingual, allowing you to choose the language that best suits your needs and comfort level, including:
Arabic English French Greek Turkish and MORE!

Our Fees

Our Research fees are very competitive, typically covering:

• Strategy and Questionnaire
• Compilation of data
• Field work and travel expenses
• Analysis and recommendations

Types of Research Studies

MARKETING RESEARCH

• Market audits
• Market segmentation
• Market potential
• Target group
• Purchasing power
• Consumer preference
• Consumer preference
• Competition
• Statistics

ADVERTISING AND MEDIA RESEARCH
Provides advertisers and other companies with a reliable and standard measure to better select the right media for maximum return on advertising expenditure.

• Brand awareness
• Product and brand usage
• Profile of product users and non-users
• Brand shares
• Brand users profile
• Brands seen or heard/advertised
• Recall and playback of messages by brand

MEDIA SURVEYS
Position of printed and broadcast media with their main competitors in each market segment:

• Daily newspapers, (local and foreign)
• Socio-political weekly magazines
• Social and family weeklies
• Fashion
• Sports
• Cars
• Economic monthly magazines
• T.V. and Radio channels

Tabulation is done by:

• Age
• Social class
• Education
• Nationality
• Geographical area

Additional Areas of Expertise

We are also specialized in the following aspects of market research implementation:

• Questionnaire construction
• Questionnaire validation
• Focus group protocol development
• Sample design and construction
• Interviewer training
• Interviewer supervision
• Design of computerized tracking systems.

Don't launch a new product without knowing where to position it. If you are losing market share, we’ll help you find the source of the problem and solve it.

LET OUR RESEARCH TEAMS HELP YOU BECOME MORE PROFITABLE!