Marketing Consultancy
The Sales Audit
- Does the organization and management of the sales team correspond to market realities?
- How have the territories been defined?
- What is known about the business potential?
- How are the targets set?
- Is there a formal selling strategy and plan?
- How accurately is the performance of each sales representative monitored?
- Does the remuneration package provide adequate incentive?
- Is the sales team meeting its targets?
- Are optimum journey plans prepared?
- What is the call to order ratio?
- Are selling skills and product knowledge up-to-date?
- Are customers' records accurate and up-to-date?
- Are sales aids used effectively?
- Does the head office provide consistent administrative support?
- Could telephone selling improve performance?
- What are the sales team's strengths and weaknesses?
What Can We Provide?
- A detailed assessment and comparison of strengths and weaknesses
- A strategy to improve the efficiency of the sales team
- Recommendations to remedy weaknesses and maximize the contribution the sales
team makes to your business
- A plan to define the organization designed to meet your needs and objectives as part
of a three year plan
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