Marketing Consultancy

The Sales Audit

  • Does the organization and management of the sales team correspond to market realities?
  • How have the territories been defined?
  • What is known about the business potential?
  • How are the targets set?
  • Is there a formal selling strategy and plan?
  • How accurately is the performance of each sales representative monitored?
  • Does the remuneration package provide adequate incentive?
  • Is the sales team meeting its targets?
  • Are optimum journey plans prepared?
  • What is the call to order ratio?
  • Are selling skills and product knowledge up-to-date?
  • Are customers' records accurate and up-to-date?
  • Are sales aids used effectively?
  • Does the head office provide consistent administrative support?
  • Could telephone selling improve performance?
  • What are the sales team's strengths and weaknesses?

What Can We Provide?

  • A detailed assessment and comparison of strengths and weaknesses
  • A strategy to improve the efficiency of the sales team
  • Recommendations to remedy weaknesses and maximize the contribution the sales
  • team makes to your business
  • A plan to define the organization designed to meet your needs and objectives as part of a three year plan
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