Finding New Markets

In order to stay ahead of the competition, companies always need to explore new
markets. CCM Marketing Consultancy has developed a two-phased approach to help you do just that.

PHASE 1: SCREENING
During this phase we will work with you to define your company's skills and all the products or services that it could supply. Following the preparation of a comprehensive list of possible markets, a short-list would be agreed upon regarding the most promising prospects.

PHASE 2: OPPORTUNITIES During Phase 2 we review each short-listed market and assess its potential in terms of:

• Its size and recent trends by major product group
• Its structure, number of participants and the market shares of the leaders
• The key marketing activities of the major participants
• Import penetration
• Channels of distribution
• Recent technological developments and changes in the structure of the market
• Future prospects
• Sales over the next three years
• Risks and uncertainties
• Opportunities for the company

What Can We Provide?

A meeting between client senior management and our consultants will be held to
discuss your needs. Once this has been accomplished, our consultants will focus on:

• Desk Search
• Field Work
• Report and Recommendations
• Follow-up and Evaluation