The Marketing Audit

The Marketing Audit is an opportunity to make a thorough and objective assessment of your company's marketing activities.

• Which markets offer the best opportunities?
• Are markets being accurately identified and monitored?
• Are competitors eroding your market share?
• How will these markets develop over the next three to five years?
• How does your performance compare with competitors?
• How do sales compare in terms of volume, value, market share and profitability?
• What proportion of sales is derived from products launched in the last three years?
• Are the most effective channels of distribution being used?